GEO · Generative Engine Optimization
Get your company into ChatGPT and Perplexity answers
Customers scroll through ten blue links less and less. They ask an assistant and get three names. I make sure your company is one of them — and I prove it with numbers, not promises.
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Audit in 5–7 days · EN · RU · RO · In web marketing since 2009
It's already happening
Data from a business directory I run, for one week in September 2026. This is how many times AI crawlers read a single website:
18,300
Perplexity
3.28 GB of text
15,200
Apple
Siri and Apple search
15,000
Meta
data collection
9,900
OpenAI
ChatGPT index
2,700
Googlebot
for comparison
Source: Cloudflare logs for a business directory I run, 14–20 September 2026. A crawl is not yet a mention — but without a crawl there will be no mention at all.
This is what the result looks like
Query: a local search for good-quality concrete building blocks
ChatGPT answers with a company card: address, a 4.7 rating, 18 reviews, block types. At the bottom of the answer — “1 source”. Not one of ten, but the only one.
That source is a business directory I built and run myself. The model took all the facts about the business from it and sent the customer straight to the company's listing.
15 September 2026 · ChatGPT app · query asked in Russian
Question → answer → source → company card. Screen recording, 15 September 2026.
Query: “Where to buy a shower enclosure” (local search)
ChatGPT lists my client's website as the first source: with prices, the showroom address and delivery terms. Four competitors follow. The difference between first and fifth place in an assistant's answer is the difference in phone calls.
Query: “Dental clinics in the city centre”
Here ChatGPT cites the directory three times in a single answer: it takes the number of clinics in the area from it, and then two specific companies with addresses and ratings.
This is the most valuable type of query — when a person asks the assistant to pick from many. It's exactly how a company makes the shortlist, even if the model never found its own website.
Why classic SEO is no longer enough
A search engine answers with a list of links, and the fight is for a place in it. A model answers with a ready-made solution and names two or three companies. Getting onto that shortlist depends on different things.
- Readable for AI crawlers. Can the bot read your site, or is it wasting its crawl budget on technical files instead of your service pages?
- Machine-readable data. Address, opening hours, services, prices and reviews in structured markup — not in an image or a PDF.
- Consistent information. The same name, address and phone number everywhere the company is mentioned.
- Independent mentions. Models rely on sources they trust: directories, roundups, reviews, publications.
- Answers instead of ads. Copy that directly answers the customer's question rather than talking about a “dynamic, fast-growing company”.
What the work includes
01
Visibility audit
I collect 30–50 real questions your customers ask and check the answers from ChatGPT, Perplexity, Gemini and Google AI. I record who gets named instead of you.
02
Technical accessibility
I analyze the logs: what exactly the bots read, where crawl budget is lost, which pages return errors. Then I fix it.
03
Structured data
Schema.org: organization, services, prices, opening hours, reviews, FAQs. Information a model can quote word for word.
04
Question-driven content
Pages that answer your customers' specific questions. These are the texts models are most willing to cite.
05
Directory listings
Listings in relevant business directories that AI crawlers read every day. Complete data, markup, every language you need.
06
Measuring AI traffic
Visits from AI often arrive without a referrer and show up in analytics as direct traffic. I set up tracking that separates them out.
In most niche queries, there's almost no competition for a mention yet. Today.
A year from now, the spots will belong to those who started now.
How we work
1
Conversation
What your business does, what questions customers come with, who your competitors are.
2
Audit
Checking assistant answers and the site's technical setup. A report showing the current picture.
3
Implementation
Technical fixes, markup, copy, directory listings, tracking setup.
4
Reporting
Monthly: where you've started being named, where competitors are named, how many visits came in.
From first conversation to first report — 5–7 days.
Transparent pricing
We start with an audit. Then implementation and ongoing support — if you're happy with the results. A review of your business directory listings is included in every plan.
Not sure you need this? Express check for €50. Ten questions in ChatGPT, one page of findings with screenshots of the answers: are you named, and who is named instead of you. The fee is credited toward the audit.
Visibility audit
One-off check and action plan.
€200
- Check of 30–50 questions across four assistants
- Technical review of logs and the website
- Review of your directory listings
- Three-month action plan
Most popular
Implementation
Audit plus all the work on your site.
€500
- Everything in the Audit plan
- Schema.org markup and technical fixes
- Copy built around customer questions
- AI traffic tracking on your website
Ongoing support
Monthly work and reporting.
€150 / mo
- Expanding the question list
- Managing mentions and reviews
- New answer pages
- Report on mention trends
No one can guarantee a place in an assistant's answer. What I guarantee is this: your site will be technically accessible to AI models, your data will be complete, and progress will be measurable.
FAQ
How is this different from SEO?
SEO brings people in from search results. Here the goal is for the model to name your company in its answer, even if the person never visits your site. Part of the work overlaps: what helps AI usually helps Google too.
How long until I see results?
The first changes show up in 3–6 weeks: models re-crawl sources constantly. Consistent mentions take a few months and depend on the number of independent sources.
Can this be measured?
Yes. Crawler activity is visible in server logs from day one, and visits once tracking is set up. Plus manual checks of the answers against your list of questions.
Do I need a new website?
Usually not. In most cases improving the existing one is enough. If you have no website at all, a directory listing can be the starting point.
Do assistant answers change?
Yes, and that's normal. The same question on different days produces a different list of companies: models re-crawl sources and rebuild the answer. So one good answer proves nothing — what matters is the share of queries where you're named and how it changes over time. That's exactly what I track in the monthly report.
Find out what AI says about you today
Send me your website and a few questions customers typically come to you with. I'll show you whether assistants name you, and who they name instead.