My Clients: Why I Think About Them More Than About Projects

I'm not writing this article for marketing or to collect reviews. These are simply thoughts that have built up over years of work. A tribute to the people I've been lucky enough to work with.

Some of them build their business at home, where everyone knows how hard it can be. Others have moved abroad and are starting from scratch in a foreign country, where everything seems to be against you: the language, the rules, the lack of connections. Different stories, different circumstances, but they all showed something not everyone has: the courage to take the first step and the determination to keep going.

Over seventeen years there have been many projects. Websites, ad campaigns, marketing strategies: all of that is part of the job. But behind every project there is a person. And that's who I want to write about today.

My clients are all kinds of people. Some came to me with a solid business already behind them. But there are also those I started with together, from zero: from their first website, their first ad campaign. It's them I especially want to talk about.

These people didn't wait for the perfect moment. They started their business when others said "now is not the time." They took a risk when it would have been easier not to. They chose their own path when they could have simply taken a job and lived a quiet life. And I watched them grow, the way a parent watches a child grow. From the first unsteady steps to a confident stride.

Many of them are starting a business in a foreign country. No connections, no network, no understanding of the local rules of the game. A different language, a different culture, a different mindset, and yet they find the strength to build something of their own. From scratch. In an unfamiliar environment. When I think about it, I feel something between admiration and worry for them. But the worry passes quickly, because people like that cope.

I see how anxious they get. Especially at the start, when everything is still fragile, when every month is a question of "will it work or not." When a lot has already been invested and the return hasn't come yet. When you want to give it all up, but giving up is no longer an option. I worry along with them. I can't do otherwise.

Many of my clients are younger than me. They have less life experience, fewer crises behind them. And I notice that our conversations often go beyond professional consulting. We talk not only about advertising and SEO, but also about how to handle stress. How to look at difficulties. How not to lose faith in yourself when it seems nothing is working. That's no longer marketing; that's the human side. And that is exactly what makes my work truly valuable to me.

And do you know what amazes me? In all these years I've almost never encountered distrust. People trust me with their projects and their worries without hesitation, and I feel it. We aren't friends in the usual sense of the word. We don't visit each other or celebrate holidays together. But there is something else: a mutual respect that needs no words. They reciprocate in our relationship. And I truly appreciate that.

Maybe that's why it's a special joy to watch a person change over time. To see a beginner entrepreneur, nervous and unsure, gradually become an established businessperson. Calm, confident, a master of their craft. And to realize that I was part of that journey. Maybe a small part, but a part. That is the best reward. Better than any fee.

And a special word about women in business. I've worked with many of them, and every time I'm amazed. The courage with which they take things on. The persistence with which they move forward. And at the same time, their femininity, gentleness and their own special approach to everything. They don't try to be "like men in business." They stay themselves, and that only makes them stronger. If any of you happen to read this: well done. Truly.

Thank you. For your trust. For what you do. For not giving up. For making it work.

I'm proud to work with people like you. And proud of all of you: those who stayed at home, and those who weren't afraid to start from scratch far away from it.